Our Mission
The sports and fitness industry has a toxic culture of working towards that “sexy, picture-perfect image” and shaming those who are injured. At Benson’s Lifestyle, we believe this is wrong and it must be changed. From our own personal experience, we have experienced the pressures of obtaining that “picture-perfect image” that just isn’t realistic as well as being shamed when trying to stay active with an injury. Yet fitness is about feeling confident, strong, and empowered with how your body can perform, not just looking “perfect”. Furthermore, anyone can workout, no matter their fitness levels or current physical ability. Through our website, social media platform, and application, we are working to change the culture 1% at a time. Join us.
Our Vision
Change the sports and fitness culture from….
- Fitness is obtaining that picture-perfect image.
- If you’re injured, you can’t perform, and therefore, you will not “fit in” since you cannot obtain that picture-perfect body.
To….
- Fitness is about feeling strong, confident, and powerful in your body as well as feeling proud of how your body can perform; fitness is all about empowering yourself and others.
- No matter your athletic ability, you can workout through customizing (or modifying) workouts to your needs. Therefore, you can be active, and feel proud of the fact you are still be active despite an injury.
Benson's Lifestyle 